Module 2: Vibe to Venue
Match who you are to where you play: sharpen your brand, organise your outreach, and pitch with purpose so bookers see “perfect fit” and hit yes.
Getting gigs is simple to say and harder to do. It’s more than just having enough songs. It’s about being the act that fits the room - and making that obvious to the people who book it.
Start here:
Have the material: time your set; know the venue’s expectations and meet them.
Do the legwork: build a small, real network: musicians, managers, bookers, promoters.
Stay organised: keep contacts and follow-ups in one place; check in regularly.
Say yes to reps: covers or low-pay “exposure” shows can sharpen your live game - sprinkle your originals to grow fans1.
That’s the mechanics. The edge is brand, how people perceive you before they hear the first note. Name, photos, one-line pitch, EPK, socials, and how you show up online tell bookers if you match their vibe, audience, and lineup. Their lens is practical: fit and revenue (or cause/awareness). Clear brand = faster “yes.”
This module shows you how to shape perception on purpose, so it makes instant sense to venues, agents, and fans that you belong on that bill, not just once, but again and again.
Module Content
Persona to People - Own a big onstage persona, but be gracious offstage. Confidence sells the show; humility protects your brand, your fans, and your next booking. [Read the Article..]
Blank to Bookable - Busy bookers won’t chase info. Send a tight promo pack - bio, live clip, photos, links, and a sample set list - so they can see the fit and say yes fast. [Read the Article..]
Name to Noticed - Your band name is the first filter. Make it pronounceable, searchable, on-brand, and future-proof, so venues can promote you and fans can find you. [Read the Article..]
Vibe to Venue: write a one-liner that nails your sound + audience, and send two thoughtful pitches by Friday.
Want a 1-page EPK & pitch checklist to copy? Say the word and I’ll share the templates.
This series, the content and any observations or suggestions made are based on my personal experience, anonymised to protect privacy. Nothing here is financial, legal, or medical advice - please seek professional guidance for your own situation.
Remember - exposure isn’t a currency. Treat these as strategic steps, not your business model. Only say yes when you control the upside and cap the downside.